Comfort trend

Lululemon, Abercrombie & Fitch Thrive on Elevated Comfort Trend
Lululemon, Abercrombie & Fitch Thrive on Elevated Comfort Trend
June 07, 2023  |  Retail

The fashion landscape has experienced an interesting transformation, breaking free from its association with discomfort and (as grim as this sounds) sacrifice.   The comfort trend...

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