consumer insights

Only 4% of US Households Are Unbanked

Only 4% of US Households Are Unbanked
Only 4% of US Households Are Unbanked
November 12, 2024  |  Consumer Insights

The percentage of households in the United States that are unbanked declined to a record low in 2023. Get the Full Story Complete the form...

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41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
41% of Zillennials Prioritize Price Over Brand Loyalty in Shopping
November 11, 2024  |  Consumer Insights

Zillennials — who were born between 1991 and 1999 — are reshaping the retail market with a blend of millennial values and Generation Z’s tech-savviness....

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The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
The Rise of Social Commerce: How Brands Are Shaping the Future of Online Shopping
November 08, 2024  |  eCommerce

The integration of social media and eCommerce has led to the rise of social commerce, a model that allows consumers to make direct purchases within...

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Exclusive: Ahead of New Presidential Administration, Paycheck-to-Paycheck Consumers Feel Pinched
Exclusive: Ahead of New Presidential Administration, Paycheck-to-Paycheck Consumers Feel Pinched
November 07, 2024  |  Economy

Regardless of whether they voted for Trump or for Harris, whether they live in a blue state or a red state, the people living paycheck...

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Will Slight Improvement in Overall Jobs Outlook Boost Confidence to Keep Spending?
Will Slight Improvement in Overall Jobs Outlook Boost Confidence to Keep Spending?
November 04, 2024  |  Economy

On its surface, last week’s job report was anemic at best and confounding at worst. Get the Full Story Complete the form to unlock this...

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81% of Consumers Want Incentives to Use Pay-by-Bank Tools
81% of Consumers Want Incentives to Use Pay-by-Bank Tools
October 23, 2024  |  Payment Methods

Despite the potential benefits of pay by bank as a payment method, consumer adoption remains limited. A PYMNTS Intelligence Report, What Consumers Need for Pay...

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66% of Zillennials Prefer Mobile Banking, Outpacing Other Generations by 47%
66% of Zillennials Prefer Mobile Banking, Outpacing Other Generations by 47%
October 22, 2024  |  Zillennials

A new wave of financial engagement is emerging among zillennials — those straddling the line between Generation Z and younger millennials. This microgeneration, currently ranging...

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39% of Zillennials Buy What Their Friends Recommend
39% of Zillennials Buy What Their Friends Recommend
October 18, 2024  |  Consumer Insights

The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991...

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