consumer insights

Can Bud, Coors Win Back Millennials’ Hearts, Livers?
Can Bud, Coors Win Back Millennials’ Hearts, Livers?
January 20, 2016  |  Consumer Insights

Alcohol — one of the few recession-proof retail verticals left. When times are good, people will drink to celebrate. When times are bad, they’ll drink to...

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Don’t Blame Poor Sales On A Warm Winter
Don’t Blame Poor Sales On A Warm Winter
January 20, 2016  |  Consumer Insights

The 2015 holiday shopping season might go down as one that pulled retailers in more directions than ever before. The need to satisfy customers on...

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Staples Doubles Down On SMB Price Match Policy
Staples Doubles Down On SMB Price Match Policy
December 29, 2015  |  Consumer Insights

In the fight between in-store retailers and their digital counterparts for customers’ wallets, it’s more often than not the former that sets the pace with...

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What Does The ‘Pink Tax’ Say About Retail’s Quest For Profit?
What Does The ‘Pink Tax’ Say About Retail’s Quest For Profit?
December 29, 2015  |  Consumer Finance

Shakespeare famously wrote that “a rose by any other name would smell as sweet,” but that poetic sentiment doesn’t quite translate when it comes to...

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Delivery Delays Claim Christmas Casualties
Delivery Delays Claim Christmas Casualties
December 28, 2015  |  Controversial

Just about every retailer entered the 2015 holiday shopping season beating their chests with increasingly ambitious shipping options for hard-to-please consumers. This year may go...

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Millennials Are Making Companies Think Twice
Millennials Are Making Companies Think Twice
December 24, 2015  |  Consumer Insights

Companies have had the better part of six decades to get to know their Baby Boomer employees and give them what they need to stay...

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