consumer packaged goods

P&G: Shoppers Are Done Trading Down to Private-Label
P&G: Shoppers Are Done Trading Down to Private-Label
April 19, 2024  |  Earnings

Many consumers may have traded down to private-label brands in earlier stages of the current period of high inflation, but now, according to Procter &...

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Shoppers Strain Under Burden of Ongoing CPG Price Hikes
Shoppers Strain Under Burden of Ongoing CPG Price Hikes
April 16, 2024  |  Retail

As leading consumer-packaged goods (CPG) brands continue to raise their prices slowly but persistently, shoppers who are on the fence are looking for more affordable...

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Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
March 02, 2024  |  Retail

Oreo is getting fancy as snack foods sprinkle in a little bit of affordable luxury to appeal to today’s belt-tightening shoppers. On Monday (March 4),...

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Trax Debuts ‘Signal-Based Merchandising’ to Brands In-Store Visibility
Trax Debuts ‘Signal-Based Merchandising’ to Brands In-Store Visibility
February 27, 2024  |  Retail

Retail brand management company Trax has debuted its signal-based merchandising (SBM) solution. The new tool lets brands gain visibility down to the individual product level,...

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Crisp Raises $50 Million to Grow CPG Data-Sharing Efforts
Crisp Raises $50 Million to Grow CPG Data-Sharing Efforts
February 22, 2024  |  Investments

Collaborative commerce firm Crisp, which provides retailers with real-time inventory data, has raised $50 million in a Series B extension round to drive its growth efforts....

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CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
February 06, 2024  |  artificial intelligence

Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI...

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Mondelez Looks to Healthier Snacks to Whet Consumers’ Appetites
Mondelez Looks to Healthier Snacks to Whet Consumers’ Appetites
January 30, 2024  |  Earnings

Global snack and candy giant Mondelez International is pivoting its focus to healthier chocolate.  Reporting on the fourth quarter of 2023, Mondelez, which owns brands like Oreo,...

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P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names
P&G: Inflation Isn’t Keeping US Consumers From Buying More Expensive Brand Names
January 23, 2024  |  Retail

It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last...

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Instacart Makes Google Shopping Ads Accessible to Advertising Partners
Instacart Makes Google Shopping Ads Accessible to Advertising Partners
January 09, 2024  |  Partnerships

Grocery technology company Instacart has teamed with Google to make Google Shopping ads accessible to Instacart’s advertising partners.  This collaboration aims to leverage Instacart’s extensive first-party retail media data and closed-loop...

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