consumers

60% of Consumers Know About Buy Now Pay Later
60% of Consumers Know About Buy Now Pay Later
January 27, 2022  |  Data

Nearly six out of 10 consumers are aware of buy now, pay later (BNPL) plans. About 45% of consumers have not used BNPL, but are...

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Opening Day Beckons For Baseball; Fans Not So Sure
Opening Day Beckons For Baseball; Fans Not So Sure
March 30, 2021  |  Coronavirus

After what fans have felt like a very long time, baseball is getting back to normal on April 1 as opening day officially happens nationwide....

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From Community Hubs To In-Store Theater, Retailers Double Down In Digital At NRF
From Community Hubs To In-Store Theater, Retailers Double Down In Digital At NRF
January 25, 2021  |  Retail

The National Retail Federation’s annual convention may have come and gone but the sentiments, strategies and lessons learned from facing nearly a year of pandemic-led...

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The Nine Things We Know For Sure About The Post-Pandemic Consumer
The Nine Things We Know For Sure About The Post-Pandemic Consumer
November 03, 2020  |  Consumer Insights

There’s no shortage of pain points to catalog from the past six months: A global pandemic, worldwide economic disruption, record-breaking unemployment, an invasion by murder...

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PepsiCo’s DTC Sales Nearly Double In Q3
PepsiCo’s DTC Sales Nearly Double In Q3
October 01, 2020  |  Earnings

Food-and-beverage giant PepsiCo reported Thursday (Oct. 1) that its eCommerce sales almost doubled during the third quarter, and that the company plans to invest in...

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Persona Marketing Finds Its Place In Pandemic Retailing
Persona Marketing Finds Its Place In Pandemic Retailing
July 20, 2020  |  Retail

With more companies trying to catch up to Digital 3.0, the issue of audience identification becomes critical. Pre-pandemic versions of traditional customer segmentation have been...

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The Four COVID Personas, Part 1: ‘Social Shifters’
The Four COVID Personas, Part 1: ‘Social Shifters’
July 08, 2020  |  Coronavirus

That people and life itself are changing as a result of the pandemic is not in doubt. Get the Full Story Complete the form to...

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Rocky Road Confronts Digital (And Hesitant) Consumer For Rest Of 2020
Rocky Road Confronts Digital (And Hesitant) Consumer For Rest Of 2020
July 08, 2020  |  Economy

For the digital consumer — for the U.S. economy — a recovery is in the cards, yes. Get the Full Story Complete the form to...

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