contextual commerce

How ‘Get the Look’ Contextual Commerce Drives Product Discovery and Conversions
How ‘Get the Look’ Contextual Commerce Drives Product Discovery and Conversions
July 20, 2023  |  Retail

As artificial intelligence (AI) runs rampant in the retail industry, augmented reality (AR) solutions, high-quality imagery, relevant product recommendations and all attempts to get personalized...

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Merchants Can Reach Connected Consumers with Shoppable Content
Merchants Can Reach Connected Consumers with Shoppable Content
May 07, 2023  |  Connected Economy

Influenced by the current inflationary cycle, consumers moderate their in-store and online spending for all but the essentials. They have shifted away from transactional activities. Their digital...

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Meta Reportedly Adds Infrastructure Team and Divests Itself of Kustomer
Meta Reportedly Adds Infrastructure Team and Divests Itself of Kustomer
May 05, 2023  |  Meta

Meta has reportedly added one team and divested itself of another. The tech giant added 10 people experienced in artificial intelligence (AI) networking technology, Reuters reported Friday...

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Fiserv TXT2PAY Gives Software Platforms New Conversational Commerce Tools
Fiserv TXT2PAY Gives Software Platforms New Conversational Commerce Tools
May 05, 2023  |  Payment Methods

Texting is ubiquitous.  Texting is, in many cases, real time — we open those digital missives almost as soon as we see them, and respond...

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Drumbeat of GPT Announcements Seek to Transform Commerce and Payments  
Drumbeat of GPT Announcements Seek to Transform Commerce and Payments  
April 21, 2023  |  artificial intelligence

Not all that long ago, “generative” and “AI” were words unlikely to find their way into your everyday conversations. But this is 2023. To that...

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Giada De Laurentiis’ D2C Site Sees Content-Before-Commerce Approach Drive Sales
Giada De Laurentiis’ D2C Site Sees Content-Before-Commerce Approach Drive Sales
March 30, 2023  |  eCommerce

To win in contextual commerce, Giada De Laurentiis’ direct-to-consumer shop has learned, content is king. In an interview with PYMNTS, Lindsey Galey, chief marketing officer...

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Google Invites Public to Test Its Bard AI Tool
Google Invites Public to Test Its Bard AI Tool
March 21, 2023  |  artificial intelligence

Google is inviting users to try out Bard, its entry into the generative AI race. Writing on the Google blog, company officials said access to the artificial...

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Warner Bros Discovery Leverages Shoppable Recipes to Boost Content Monetization
Warner Bros Discovery Leverages Shoppable Recipes to Boost Content Monetization
March 09, 2023  |  Partnerships

Warner Bros. Discovery (WBD) is tapping contextual commerce to further monetize its recipe content. The media giant is partnering with eCommerce solution provider Chicory, which...

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Fresh Market Taps Shoppable Videos as Grocers Build eCommerce Infrastructure
Fresh Market Taps Shoppable Videos as Grocers Build eCommerce Infrastructure
February 16, 2023  |  Shopping

This week in grocery, supermarkets utilize contextual commerce, Wegmans accepts SNAP and IHOP taps CPG. The Fresh Market, a supermarket chain based in North Carolina...

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