CPG

Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
December 08, 2020  |  Retail

The PlayStation 5 and Microsoft Xbox Series X are the two big next-generation gaming consoles coming out this Christmas that parents and gamers worldwide are struggling...

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D2C: It’s Beginning To Look A Lot Like … Retail
D2C: It’s Beginning To Look A Lot Like … Retail
November 24, 2020  |  Retail

As COVID-19 drives a surge in digital traffic and online consumption, merchants and manufacturers alike are racing to upgrade and adjust their platforms to capture...

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Mars, Mondelez Say CPG Direct-To-Consumer Sales Need Constant Innovation
Mars, Mondelez Say CPG Direct-To-Consumer Sales Need Constant Innovation
November 20, 2020  |  eCommerce

The digital shift has been well-documented in many categories but arguably none have been as dramatic as the consumer packaged goods (CPG) category. Research shows...

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Whirlpool Corporation Rolls Out Swash Laundry Detergent On Amazon
Whirlpool Corporation Rolls Out Swash Laundry Detergent On Amazon
November 11, 2020  |  Retail

Kitchen and laundry appliance company Whirlpool Corporation is rolling out its Swash liquid laundry detergent, which is now available exclusively through Amazon. The rollout of...

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P&G, Pepsi And Other CPG Brands Continue Push Toward Direct-To-Consumer Sales
P&G, Pepsi And Other CPG Brands Continue Push Toward Direct-To-Consumer Sales
October 30, 2020  |  Retail

The consumer-packaged goods business has seen the future and it is direct-to-consumer (D2C). Recent earnings calls and other developments show that while CPG companies averaged...

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eSalon Marks Tenth Anniversary In Digital-First Economy
eSalon Marks Tenth Anniversary In Digital-First Economy
October 19, 2020  |  Retail

Most of the legion of direct-to-consumer (D2C) brands on the scene these days would happily take the trajectory of eSalon: Take a great idea, stay...

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Innovative Approaches To Supporting Remittances, Malls And CPG
Innovative Approaches To Supporting Remittances, Malls And CPG
September 23, 2020  |  Today In Data

International remittances are a lifeline for a number of households that depend on family members working in other countries to send money home. To ensure that...

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CPG Companies Capitalize On Dramatic Digital Shift
CPG Companies Capitalize On Dramatic Digital Shift
September 22, 2020  |  Retail

Consumer packaged goods (CPG) – which just four years ago had only a 1 percent penetration rate online – are capturing the digital shift in...

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Direct-to-Consumer CPG Sales Are Going Mainstream
Direct-to-Consumer CPG Sales Are Going Mainstream
August 18, 2020  |  Retail

Consumer packaged goods (CPG) brands and their merchant partners held eCommerce at somewhat of a distance for years, even as they steadily increased their investments...

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