CPG

P&G Leverages Digital to Drive Sales, Internal Productivity
P&G Leverages Digital to Drive Sales, Internal Productivity
July 29, 2022  |  Earnings

Consumer-packaged goods (CPG) companies are now coming up against many challenges beyond their control, from supply chain challenges to skyrocketing inflation. In this difficult environment,...

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Food and Beverage Brands Push Back on Shift to Private Label
Food and Beverage Brands Push Back on Shift to Private Label
July 27, 2022  |  Economy

As grocery retailers observe consumers shifting to private-label items in the face of rising prices, leading food and beverage (F&B) brands are standing their ground,...

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Upward Pricing Strategy, Doubling Down on B2B eCommerce Pay Off for Unilever
Upward Pricing Strategy, Doubling Down on B2B eCommerce Pay Off for Unilever
July 26, 2022  |  Earnings

According to a recent PYMNTS report, European supermarkets’ own-brand labels have increased their market share compared to more expensive branded goods, triggering a drop in...

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EMEA Daily: CPG Brands Lose Sales as EU Consumers Turn to Store Brands; Banks Share Info to Fight Fraud
EMEA Daily: CPG Brands Lose Sales as EU Consumers Turn to Store Brands; Banks Share...
July 25, 2022  |  Europe

In today’s top news from Europe, the Middle East and Africa (EMEA), financial institutions (FIs) in several countries have begun to launch information-sharing platforms in...

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CPG Brands Lose Sales as EU Consumers Opt for Store-Brand Items
CPG Brands Lose Sales as EU Consumers Opt for Store-Brand Items
July 24, 2022  |  Retail

There’s likely to be a downturn in consumer-packaged goods (CPG) sales due to shoppers opting for cheaper store brands amid inflation and rising food costs....

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For Consumers at Checkout, Cash Back, Not Coupons, Is King
For Consumers at Checkout, Cash Back, Not Coupons, Is King
July 14, 2022  |  Loyalty & Rewards

Unraveling mysteries of the consumer psyche stumps the best of them, but this much seems clear: Consumers react differently to discounts versus cash back, and...

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Today in Retail: Kellogg Splitting Portfolio to Capitalize on Snacking Growth; Harry Styles Unveils Gucci Fashion Line
Today in Retail: Kellogg Splitting Portfolio to Capitalize on Snacking Growth; Harry Styles Unveils Gucci...
June 21, 2022  |  Retail

Today in retail, Wish.com sees the macroeconomic environment as a tailwind for its bargain-centric marketplace, while debit cards are the preferred payment method as the economy languishes....

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Real-Time Data Maximizes CPG Firms’ Promotion Spend, and Bottom Lines 
Real-Time Data Maximizes CPG Firms’ Promotion Spend, and Bottom Lines 
April 28, 2022  |  Retail

Call it shopping at the breakfast table. Not all that long ago, promotions came in the paper, in the form of free-standing inserts (FSI), those...

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P&G Uses Brand Strength, at Both Ends of Price Spectrum, to Withstand Inflation
P&G Uses Brand Strength, at Both Ends of Price Spectrum, to Withstand Inflation
April 20, 2022  |  Retail

Testing the limits of elasticity, Procter & Gamble (P&G) is increasing prices here, focusing on discounts there, confronting inflation with a product “superiority strategy” that’s...

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