creator economy

Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 

Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
Google Will Pay YouTube Creators in Bid to Crash TikTok’s Party 
October 26, 2022  |  Google

Calling it “a big deal” for creators, Google parent Alphabet said Tuesday it will pay top creative talent to post videos on its new YouTube...

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Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators
Kanye-Adidas Split Shows Why Brands See Value in Self-Made Creators
October 25, 2022  |  Retail

As Adidas officially joins Gap and other businesses and brands in severing ties with the controversial musician turned fashion entrepreneur Kanye West, one unexpected winner...

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