Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences...
Amazon says it wants to give customers the power to review its reviews. To that end, the retail giant announced Monday (Aug. 14) the launch of an artificial...
With so many retailers hustling to capture the digital shift, it’s easy to let the details suffer. Unanswered customer complaints is one common example, particularly...
Sunday Riley has settled with the FTC over an accusation that it posted fake customer reviews on the Sephora site. The Texas-based skincare company sells...
Sometimes when entrepreneurs work on one idea, they end up finding the genesis for another concept. Milo Co-founder Kayden Horwitz, for instance, was working with...
One of the most recent experiments for direct-to-consumer eCommerce is taking place on Instagram, and, if successful, could forge a path for brands that want...