data point

77% of Baby Boomers and Seniors Use Credit Cards More

77% of Baby Boomers and Seniors Use Credit Cards More
77% of Baby Boomers and Seniors Use Credit Cards More
February 25, 2025  |  Credit Cards

When it comes to credit, baby boomers and seniors stand out for their distinct preferences. Despite being major users of credit cards and store cards,...

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68% of Zillennials Use Voice Technology for Daily Tasks
68% of Zillennials Use Voice Technology for Daily Tasks
February 24, 2025  |  Artificial Intelligence

Zillennials — those born between 1991 and 1999 — are using voice technology to simplify daily tasks and manage disruptions. This microgeneration uses voice assistants...

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90% of CMOs Cite Lack of GenAI Skills as Roadblock to Adoption
90% of CMOs Cite Lack of GenAI Skills as Roadblock to Adoption
February 21, 2025  |  Artificial Intelligence

Chief marketing officers (CMOs) are expanding their use of generative artificial intelligence (GenAI) beyond simple applications, seeking deeper integration for more business impact. However roadblocks...

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60% of Consumers Use Voice Assistants
60% of Consumers Use Voice Assistants
February 14, 2025  |  Artificial Intelligence

Younger generations are drawn to the rise of generative artificial intelligence (GenAI) technology. At the same time, excitement around voice assistants, once heralded as the...

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82% of US Workforce Believes GenAI Boosts Productivity
82% of US Workforce Believes GenAI Boosts Productivity
February 12, 2025  |  Artificial Intelligence

Generative artificial intelligence (GenAI) is changing the way we work, and a new PYMNTS Intelligence report, “GenAI: A Generational Look At AI Usage And Attitudes,” reveals...

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78% of US Online Retailers Want Tech Upgrades to Improve Checkout Experience
78% of US Online Retailers Want Tech Upgrades to Improve Checkout Experience
February 11, 2025  |  Checkout Conversion

Middle-market merchants are focusing on improving the checkout experience to better serve customers and improve conversion rates. Get the Full Story Complete the form to...

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46% of Cardholders Are Proactive Deal Hunters
46% of Cardholders Are Proactive Deal Hunters
February 07, 2025  |  Consumer Insights

The world of credit card rewards is getting a much-needed makeover. Forget the tired points-and-perks model. A new report from PYMNTS in collaboration with Banyan...

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Consumers With Cash Flow Gaps Are 3.5x More Likely to Use BNPL
Consumers With Cash Flow Gaps Are 3.5x More Likely to Use BNPL
February 06, 2025  |  BNPL

As U.S. consumers face cash flow shortages, many are turning to alternative payment methods like buy now, pay later (BNPL) to help them manage their...

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