It brings in customers, and matches them with the products they want at the right time. It helps determine what offers and discounts might trigger...
Acxiom, the data foundation geared toward marketers, announced Monday (June 18) that, based on a new report in conjunction with the Data & Marketing Association...
As cars and trucks become “smarter” (deeper connections to the web, improved self-driving capabilities), the technology required to keep those vehicles connected to the digital...
Last week, Apple changed its App Store rules to limit how developers use information about iPhone owners’ contacts. According to Bloomberg, the change closes a...
Facebook is facing allegations that it inked data-sharing deals with certain companies, providing special access to user information after 2015 when it said it no...
After learning that Facebook has data sharing partnerships with Chinese firms, members of Congress are seeking to learn more about the practice. Huawei, for example,...
Welcome to Five at Five, your late look at some of the payments and commerce news you might have missed. Today’s stories include a look...
When a driver takes delivery of a new car, the relationship with the manufacturer is only getting started. Not only might that consumer return to...