demographics

Families May Travel More Often, but Spend Less Than Couples Without Kids

Families May Travel More Often, but Spend Less Than Couples Without Kids
Families May Travel More Often, but Spend Less Than Couples Without Kids
July 29, 2024  |  Consumer Insights

Married couples without children are leading the way in travel spending, data show, and as others pull back their purchasing in the category, these dual-income-no-kids...

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Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands
Retail Expert Paco Underhill Says Boomer Purchasing Power Creates Loyalty Opportunity for Brands
June 17, 2024  |  Retail

With older consumers — those with the most cash to burn — proving to be more loyal than their younger counterparts, brands that can win...

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Urban-Rural Divide in Digital Healthcare Participation Continues to Grow
Urban-Rural Divide in Digital Healthcare Participation Continues to Grow
December 13, 2023  |  Healthcare

When it comes to digital healthcare, consumers living in urban areas continue to increase their engagement, but those in rural areas are beginning to pull...

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Gen Z Alone in Reporting Improved Finances This Year
Gen Z Alone in Reporting Improved Finances This Year
December 08, 2023  |  Consumer Finance

The unemployment rate is at pre-pandemic levels and inflation has dropped from 9.1% in July 2022 to 3.2% in October 2023, according to the Bureau...

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Millennials Have the Most Difficulties Making Ends Meet
Millennials Have the Most Difficulties Making Ends Meet
November 17, 2023  |  Consumer Finance

Millennials were born between 1981 and 1996. They entered the workforce during the economic recession that followed the 2008 crash. They endured years of job...

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Why Seniors’ Surprisingly Strong Spending Power Starts at Home
Why Seniors’ Surprisingly Strong Spending Power Starts at Home
July 25, 2023  |  Consumer Finance

Paid-off homes and higher savings cushions could be behind the elder generation’s purchasing abilities. Get the Full Story Complete the form to unlock this article...

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Data and Better Loan Terms Help Credit Unions Win Millennial Business
Data and Better Loan Terms Help Credit Unions Win Millennial Business
July 17, 2023  |  Credit Unions

As inflation remains stubbornly in place and credit gets ever more expensive, credit unions may have a secret weapon. Get the Full Story Complete the...

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Cost-of-Living Spikes Hit Higher Earners Hardest
Cost-of-Living Spikes Hit Higher Earners Hardest
July 10, 2023  |  Consumer Finance

Covering costs amid higher prices have left consumers across income levels stretching their budgets — even among those in the highest earning brackets. Get the...

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Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
Why Digital Mainstream Baby Boomers Are a Merchant’s Golden Demographic
April 12, 2023  |  Consumer Insights

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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