Digital Engagement

Gen Z and Millennial Consumers Want Mobile Channels to Help Build ‘Trust’ in Their Insurers

Gen Z and Millennial Consumers Want Mobile Channels to Help Build ‘Trust’ in Their Insurers
Gen Z and Millennial Consumers Want Mobile Channels to Help Build ‘Trust’ in Their Insurers
December 13, 2023  |  Insurance

“Insurance is a personal and custom purchase,” Melissa Hurd, vice president and general manager of the National Client Group, Everyday Spend at American Express, told PYMNTS. “It’s...

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Grocers Tap Contextual Commerce in Bid to Grow Digital Engagement
Grocers Tap Contextual Commerce in Bid to Grow Digital Engagement
August 31, 2023  |  Retail

This week in grocery, Weis Markets and The Fresh Market leverage contextual commerce to drive loyalty and engagement, Dollar General looks to expand its produce...

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FCC Offers Broadband Subsidies to Narrow ‘Digital Divide’
FCC Offers Broadband Subsidies to Narrow ‘Digital Divide’
August 06, 2023  |  Connected Economy

The Federal Communications Commission (FCC) says it wants to make broadband service more affordable. Get the Full Story Complete the form to unlock this article...

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Bridge Millennials Have Become Restaurants’ Digital Diners
Bridge Millennials Have Become Restaurants’ Digital Diners
July 18, 2023  |  Connected Economy

As consumers across the board slowly increase their engagement with restaurants’ eCommerce options, bridge millennials — those between their mid-thirties and mid-forties — are leading...

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Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement
Baby Boomers and Seniors Make Big Gains in Online Healthcare and Digital Engagement
May 30, 2023  |  Healthcare

Among the last holdouts in healthcare’s digital shift are baby boomers and seniors, but new data shows that these groups, who previously reported high levels...

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Wearables, Mobile Wallets Are Dream Combination for French Merchants
Wearables, Mobile Wallets Are Dream Combination for French Merchants
May 29, 2023  |  Connected Economy

PYMNTS recently studied the digital transformation of 11 countries, discovering that France is a growth leader among the countries examined. Consumers in France are 10%...

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Consumers Who Shop More Online Also Use More Healthcare Services Online
Consumers Who Shop More Online Also Use More Healthcare Services Online
May 17, 2023  |  Connected Economy

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Digital Has Become a Way of Daily Life for 622M Consumers in 11 Global Markets
Digital Has Become a Way of Daily Life for 622M Consumers in 11 Global Markets
May 17, 2023  |  Connected Economy

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