Digital Engagement

Impel Raises $104M to Help Car Dealers Improve Digital Engagement
Impel Raises $104M to Help Car Dealers Improve Digital Engagement
January 19, 2023  |  Connected Economy

Impel has raised $104 million to grow its digital engagement software for automotive manufacturers, dealers and third-party marketplaces. The company will use the new capital to...

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Zillennials: The Next Generation of Connected Consumer
Zillennials: The Next Generation of Connected Consumer
January 16, 2023  |  Connected Economy

Who are the zillennials? A cohort of the 30 million United States consumers born between 1990 and 2000, zillennials bridge the gap between millennials and...

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How US Consumers Lived Their Best Digital Lives in 2022
How US Consumers Lived Their Best Digital Lives in 2022
December 29, 2022  |  Connected Economy

2022 marked many consumers’ triumphant return to the physical world after two years of pandemic-related restrictions — but even after options have opened up, their...

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Online Grocery Shopping Lags Behind Digital Restaurant Adoption
Online Grocery Shopping Lags Behind Digital Restaurant Adoption
December 14, 2022  |  Retail

As consumers seek greater convenience, digital restaurant engagement continues to outpace online grocery shopping. By the Numbers Research from the latest edition of PYMNTS’ monthly...

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Fanatics’ Massive Valuation Underscores Connected Economy’s Continued Appeal 
Fanatics’ Massive Valuation Underscores Connected Economy’s Continued Appeal 
December 07, 2022  |  Commerce Connected

Fanatics expansion from hats to scores of categories and markets is a lesson in cross-pollination. It is also proof that the connected economy is thriving....

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Grocery Habits Reveal Wider Online Gender Divide
Grocery Habits Reveal Wider Online Gender Divide
November 30, 2022  |  Connected Economy

Everyone needs groceries, but a massive divide exists in how women and men buy theirs. Men use the internet to place grocery and restaurant orders...

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More US Consumers Connecting Online Daily to Eat, Shop and Socialize
More US Consumers Connecting Online Daily to Eat, Shop and Socialize
October 31, 2022  |  Connected Economy

Forty-seven million consumers across the United States socialize online every day, using messaging apps, social media, and dating apps to connect with friends, family and...

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Study Shows Digital Engagement of US Consumers Linked to Employment Status
Study Shows Digital Engagement of US Consumers Linked to Employment Status
October 03, 2022  |  Connected Economy

A strong labor market is a hallmark of a healthy economy. Consumers who are gainfully employed have more freedom to spend and spree, driving commerce...

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The Ripple Effects of Digital Engagement
The Ripple Effects of Digital Engagement
September 27, 2022  |  Digital Payments

In tracking the digital transformation of the world’s biggest and most influential economies, we find that one thing leads to another, one could say, and...

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