Mastercard has introduced a generative artificial intelligence (AI) tool that acts as a personal assistant for shoppers. Rolled out by the company’s Dynamic Yield unit, Shopping Muse arrives at a...
Digital commerce has long relied on personalization, so everyone from Amazon to Zillow knows what to show you from a universe of possible choices. That’s...
Mastercard has closed its acquisition of personalized engagement platform Dynamic Yield from McDonald’s, according to a press release Monday (April 4). The addition of the...
In a bid to enrich omnichannel engagement and improve conversion across the digital economy, Mastercard announced Tuesday (Dec. 21) that will acquire Dynamic Yield, the...
Mastercard has inked a deal with McDonald’s to acquire the fast-food chain’s personalization platform, Dynamic Yield, according to a Tuesday (Dec. 21) press release. The...
McDonald’s is considering selling part of a company it acquired to boost digital orders, The Wall Street Journal (WSJ) reported. McDonald’s bought Dynamic Yield for...
With new digital ordering capabilities and store improvements, McDonald’s said sales grew globally in the latest quarter: Same-store growth of 6.5 percent around the world...
American quick-service restaurants (QSRs) are growing in markets around the world that are thousands of miles away from the United States. News recently surfaced that...
To present brands that allow them to stand out from retail competitors, merchants in the hospitality space are turning to innovations. The need to stay...