e.l.f.

LensCrafters, e.l.f. Harness Roblox to Merchandise Ideas, Not Just Products 
LensCrafters, e.l.f. Harness Roblox to Merchandise Ideas, Not Just Products 
November 10, 2023  |  Retail

Brands are realizing that virtual platforms offer more than just a storefront for pushing products — they’re seeing the potential for spaces to merchandise ideas.  ...

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e.l.f. Beauty: Value-Oriented Products Grow Alongside Prestige Offerings
e.l.f. Beauty: Value-Oriented Products Grow Alongside Prestige Offerings
February 02, 2023  |  Retail

Offering the right value proposition is drawing consumers to beauty products, according to e.l.f. Beauty. The brand reported in a Wednesday (Feb. 1) earnings release...

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Today in Food Commerce: Wendy’s Announces VR Restaurant; Dunkin’ Launches Makeup Line
Today in Food Commerce: Wendy’s Announces VR Restaurant; Dunkin’ Launches Makeup Line
March 31, 2022  |  Commerce

Today in food commerce, Wendy’s gets ready to open a metaverse location, and Dunkin’ announces a collaboration with cosmetics brand e.l.f. Plus, Kroger boosts its...

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Dunkin’ Announces Makeup Collaborations as QSRs Aim to Be ‘Lifestyle Brands’
Dunkin’ Announces Makeup Collaborations as QSRs Aim to Be ‘Lifestyle Brands’
March 31, 2022  |  Partnerships

Coffee and baked goods quick-service restaurant (QSR) Dunkin’ is looking to integrate its brand into more parts of consumers’ daily routines. The brand announced Wednesday...

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