Eko

Walmart’s ‘Cookshop’ Celebrity Collaborations Use Content To Build Deeper Relationships With Consumers

Walmart’s ‘Cookshop’ Celebrity Collaborations Use Content To Build Deeper Relationships With Consumers
Walmart’s ‘Cookshop’ Celebrity Collaborations Use Content To Build Deeper Relationships With Consumers
March 01, 2021  |  Retail

Walmart and video tech company Eko are expanding their Cookshop partnership, a series of shoppable recipe videos that feature brand collaborations and celebrity partnerships to...

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Mattel, Walmart To Sell Toys Via Interactive Video
Mattel, Walmart To Sell Toys Via Interactive Video
October 16, 2019  |  Retail

Walmart and Mattel are trying new ways to sell toys to children, with an interactive video store featuring different “floors” with toys. Get the Full...

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Walmart Teams With Eko To Develop Content
Walmart Teams With Eko To Develop Content
October 12, 2018  |  Retail

To drive customer engagement and bring in shoppers, Walmart has teamed up with video content developer Eko for a joint venture dubbed W*E Interactive Ventures....

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