Even though the media has shifted its focus away from the metaverse, consumers’ interaction with the virtual realm is far from over. At least that’s...
During the summer, when outdoor events are in demand, retailers are embracing virtual experiences. It’s not because they can’t stand the heat but because while...
Brands and retailers want to boost consumer engagement and loyalty and are willing to go into other mediums, even if there isn’t any publicized data...
Elizbeth Arden has launched a virtual store that enables browsing, gameplaying and shopping. The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday...