When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a...
GoDaddy has launched an artificial intelligence (AI) solution aimed at helping small businesses save time and grow their online presence. The new GoDaddy Airo platform uses generative...
Email marketers are facing roadblocks due to a new regulation that requires consumers to opt in before additional emails can be sent to them. According...
Retail email offers aren’t as effective as they should be, according to a Monday (Nov. 27) article published by the Wall Street Journal, and personalization...
When it comes to pumping up sales, strategically infused tech can be downright performance-enhancing. In the latest PYMNTS.com Developer Tracker™, powered by Vantiv, Ben Brown...
While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains...