email marketing

Intuit to Preview AI-Powered Marketing Tools 
Intuit to Preview AI-Powered Marketing Tools 
June 13, 2024  |  artificial intelligence

Intuit, the maker of TurboTax, Credit Karma, QuickBooks and Mailchimp, will preview a new artificial intelligence (AI) system designed to help businesses increase revenue through...

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Personalized Emails Are Key to Winning Persuadable Shoppers’ Loyalty
Personalized Emails Are Key to Winning Persuadable Shoppers’ Loyalty
April 12, 2024  |  Retail

When it comes to winning the loyalty of shoppers who can be persuaded by personalized offers, PYMNTS Intelligence research reveals, email proves to be a...

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GoDaddy Adds AI-Powered Solution That Generates Email, Website Content
GoDaddy Adds AI-Powered Solution That Generates Email, Website Content
February 26, 2024  |  artificial intelligence

GoDaddy has launched an artificial intelligence (AI) solution aimed at helping small businesses save time and grow their online presence. The new GoDaddy Airo platform uses generative...

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Email Marketers Hurt By GDPR Regulation
Email Marketers Hurt By GDPR Regulation
June 18, 2018  |  Regulation

Email marketers are facing roadblocks due to a new regulation that requires consumers to opt in before additional emails can be sent to them. According...

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Personalization Is Key To Email Marketing’s Boost On Holiday Shopping
Personalization Is Key To Email Marketing’s Boost On Holiday Shopping
November 28, 2017  |  Retail

Retail email offers aren’t as effective as they should be, according to a Monday (Nov. 27) article published by the Wall Street Journal, and personalization...

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Developing A Healthy Online Business
Developing A Healthy Online Business
June 29, 2017  |  Tracker Series

When it comes to pumping up sales, strategically infused tech can be downright performance-enhancing. In the latest PYMNTS.com Developer Tracker™, powered by Vantiv, Ben Brown...

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Email, Social Media King For Retail Marketers
Email, Social Media King For Retail Marketers
February 09, 2017  |  Retail

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains...

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