exercise

Lululemon Offers New Products and Events to Draw ‘Cautious Consumer’
Lululemon Offers New Products and Events to Draw ‘Cautious Consumer’
March 28, 2025  |  Earnings

Lululemon Athletica is focusing on new products and community events to draw customers at a time when many are concerned about inflation and the economy....

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Peloton Continues Comeback With Strong Subscription Metrics
Peloton Continues Comeback With Strong Subscription Metrics
February 06, 2025  |  Earnings

For Peloton, intensifying efforts to enhance its subscription-based model, reduce member churn and increase engagement are foremost among its goals for 2025. Get the Full...

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Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
Peloton’s New Marketing Campaign to Promote Breadth of Fitness Offerings
September 20, 2024  |  Retail

Peloton’s upcoming marketing campaign will reportedly promote the company’s full range of services and target audiences the firm hasn’t been reaching.  Get the Full Story...

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Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
Peloton’s Rebranding Falls Short in Changing Consumer Perception, Says CEO
August 30, 2024  |  Earnings

Despite Peloton’s rebranding effort launched in May 2023, executives acknowledged in the latest earnings call that the company’s expanded offerings and new identity have yet...

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Google Fitbit Users to Gain Access to Peloton Classes
Google Fitbit Users to Gain Access to Peloton Classes
August 13, 2024  |  Partnerships

Peloton and Google Fitbit have formed a multi-year, multi-country partnership to promote their fitness-oriented offerings to each other’s customers. Get the Full Story Complete the form to...

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Peloton Layoffs Point to Economic Pressures on Connected Fitness Marketplace 
Peloton Layoffs Point to Economic Pressures on Connected Fitness Marketplace 
May 02, 2024  |  Earnings

Peloton made headlines on Thursday (May 2) as it announced the launch of restructuring efforts, including laying off approximately 400 employees — about 15% of its global workforce...

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Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category
Connected Fitness: Whoop Brings AI-Driven Virtual Coaching Into Wearables Category
February 05, 2024  |  artificial intelligence

This year, the connected wearables market will account for more than 504 million units, ranging from smartwatches to fitness trackers to earwear, according to market intelligence...

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Will TikTok Help Peloton Flex Its Comeback Muscles? 
Will TikTok Help Peloton Flex Its Comeback Muscles? 
January 05, 2024  |  Social Commerce

In its quest for increased consumer relevance, exercise equipment and media firm Peloton is turning its attention to TikTok. Get the Full Story Complete the form to unlock...

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Strava Dominates in Provider Ranking of Fitness Apps
Strava Dominates in Provider Ranking of Fitness Apps
November 28, 2023  |  Mobile Applications

Whether you’re looking to shed a few pounds before the holidays or searching for an app to help you keep a healthy New Year’s resolution,...

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