Fabrizio Freda

Estee Lauder CEO Says Beauty Shoppers Increasingly Expect Omnichannel Access
Estee Lauder CEO Says Beauty Shoppers Increasingly Expect Omnichannel Access
February 05, 2024  |  Retail

As consumers increasingly expect brands to meet them where they are, be it online or in person, Estée Lauder is seeing rising demand for digital...

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Estée Lauder’s Sales Hit by Asian Headwinds, Mainly in China and Travel Retail 
Estée Lauder’s Sales Hit by Asian Headwinds, Mainly in China and Travel Retail 
November 01, 2023  |  Retail

Change is a constant factor, a reality that can even unsettle the most renowned brands, forcing them to confront various challenges, as is the case...

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Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
Estée Lauder Embraces Science, Expertise and TikTok to Get Consumers to Shop 
August 21, 2023  |  Retail

In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr....

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Estée Lauder Lowers Outlook but Continues to Bet Big on Chinese Market 
Estée Lauder Lowers Outlook but Continues to Bet Big on Chinese Market 
May 04, 2023  |  Retail

Despite lowering its sales outlook for the third straight quarter due to a slower-than-expected recovery in Asia, cosmetics company Estée Lauder remains optimistic about the...

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