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Mindbody and MyFitnessPal Say Customer Lifetime Value Metrics Challenged by Data

Mindbody and MyFitnessPal Say Customer Lifetime Value Metrics Challenged by Data
Mindbody and MyFitnessPal Say Customer Lifetime Value Metrics Challenged by Data
March 30, 2023  |  Subscriptions

Tracking customer lifetime value (LTV) is common practice across many segments. Still, PYMNTS research has revealed a gap in LTV tracking among subscription merchants that...

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Trust and Data Give Credit Unions a Cost-Effective Edge When Fighting Fraud, Says PSCU
Trust and Data Give Credit Unions a Cost-Effective Edge When Fighting Fraud, Says PSCU
March 30, 2023  |  Security & Fraud

For financial institutions — credit unions, especially — fighting fraud is a nuanced battle. Get the Full Story Complete the form to unlock this article...

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‘Touch Plus Tech’ Boosts Emerging Market Female-Owned Business Success
‘Touch Plus Tech’ Boosts Emerging Market Female-Owned Business Success
March 30, 2023  |  Technology

According to the World Economic Forum 2022 Global Gender Gap report, gender parity is not recovering, and it will take another 132 years to close...

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Alibaba’s Split Signals Shift in China Big Tech Approach, or Maybe Not      
Alibaba’s Split Signals Shift in China Big Tech Approach, or Maybe Not      
March 29, 2023  |  Big Tech

In an ambitious and far reaching move, China is signaling a new approach to Big Tech. Get the Full Story Complete the form to unlock...

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Bigger Not Always Better When Consumers Chose FinTech Banks, Study Finds
Bigger Not Always Better When Consumers Chose FinTech Banks, Study Finds
March 29, 2023  |  Money Mobility

Money mobility is a crucial aspect of how we expect to be able to pay out or be paid, and the experience can vary widely,...

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Amazon Eases Its Way Into Restaurants With Online Ordering Partnerships
Amazon Eases Its Way Into Restaurants With Online Ordering Partnerships
March 29, 2023  |  Amazon

After Amazon’s ill-fated early forays into the restaurant industry, the company is reapproaching the space. Get the Full Story Complete the form to unlock this...

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Bridge Millennials Want Payments Innovation as Long as It’s Secure
Bridge Millennials Want Payments Innovation as Long as It’s Secure
March 29, 2023  |  Security & Fraud

This second-to-last installment of PYMNTS’ generational mini-series takes a closer look at the digital habits and behavior of bridge millennials. Get the Full Story Complete...

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Why the FDIC Is Suddenly Front-Page News
Why the FDIC Is Suddenly Front-Page News
March 29, 2023  |  Banking

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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Consumers Now Want Digital in Everything, Everywhere, All at Once, Study Finds
Consumers Now Want Digital in Everything, Everywhere, All at Once, Study Finds
March 29, 2023  |  News

Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....

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