FIFA

FIFA World Cup Adds $3.5 Billion to New York and New Jersey Economies

FIFA World Cup Adds $3.5 Billion to New York and New Jersey Economies
FIFA World Cup Adds $3.5 Billion to New York and New Jersey Economies
August 26, 2026  |  Economy

The FIFA World Cup 2026 generated $3.5 billion in total economic impact across New York and New Jersey, New York Gov. Kathy Hochul said in...

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AI Turns Sports’ Dead Air Into a Selling Season
AI Turns Sports’ Dead Air Into a Selling Season
August 14, 2026  |  Artificial Intelligence

Sports commerce has always clustered around the calendar, spiking for a tournament, a championship run or a merchandise drop. Between those peaks, the commercial relationship...

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The World Cup’s Other Final: Platforms, Pizzas and a Planet Hitting ‘Buy Now’
The World Cup’s Other Final: Platforms, Pizzas and a Planet Hitting ‘Buy Now’
July 25, 2026  |  The Weekender

Spain took home the trophy. The digital economy took everything else: our attention, our sleep, our snack budgets and, apparently, our remaining sense of distance....

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The $40 Billion Kickoff: Why FIFA 2026 Is a Global Payments Stress Test
The $40 Billion Kickoff: Why FIFA 2026 Is a Global Payments Stress Test
March 21, 2026  |  Global Payments

If the Super Bowl is America’s annual excuse to overinvest in snacks and LED televisions, the FIFA World Cup is the planet’s far more glamorous...

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Nike, Macy’s and Pinterest Embrace Shopping’s Not-So-Secret Ingredient 
Nike, Macy’s and Pinterest Embrace Shopping’s Not-So-Secret Ingredient 
September 08, 2023  |  Retail

From fashion to advertising and beyond, companies increasingly recognize the importance of representing a diverse range of body types, skin tones and backgrounds in their...

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Visa to Bring Contactless Payments to World Cup
Visa to Bring Contactless Payments to World Cup
November 17, 2022  |  VISA

Visa is bringing a contactless payments network to this year’s World Cup, joining a legion of companies attempting to make paying easier for sports fans....

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FIFA World Cup Kicks Off in the Upland Metaverse
FIFA World Cup Kicks Off in the Upland Metaverse
November 09, 2022  |  Metaverse

Upland, a mirror metaverse that replicates real-world locations in virtual reality announced on Wednesday (Nov. 11) that it has begun a multiyear partnership with FIFA...

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Visa’s New Soccer Video Game Helps People Score Financial Skills
Visa’s New Soccer Video Game Helps People Score Financial Skills
September 26, 2022  |  VISA

Soccer fans can score points while learning more about personal finance with a new version of a soccer video game from Visa being released just...

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