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F&B Brands Enter Virtual Worlds to Reach New Consumers
F&B Brands Enter Virtual Worlds to Reach New Consumers
July 10, 2024  |  Retail

As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in...

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Apple OKs Epic Games’ European Store
Apple OKs Epic Games’ European Store
July 05, 2024  |  Legal

Epic Games’ long-running legal battle against Apple has reportedly taken a new turn. The Fortnite maker says the tech giant is holding back its attempts to launch a games store...

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Epic Games Reportedly Planning Online Stores for iOS, Android Users
Epic Games Reportedly Planning Online Stores for iOS, Android Users
March 20, 2024  |  Mobile Applications

Epic Games is planning to roll out mobile online stores for iPhone and Android users later this year. The company, which produces games like Fortnite, plans...

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Apple Restores Epic Games’ Developer Account After Pressure From EU
Apple Restores Epic Games’ Developer Account After Pressure From EU
March 08, 2024  |  Apple

Apple has reversed its recent decision to block Epic Games from its App Store and devices in Europe. The move comes after pressure from European...

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Google and Epic Games Hit Roadblock in Antitrust Negotiations
Google and Epic Games Hit Roadblock in Antitrust Negotiations
February 29, 2024  |  ANTITRUST

Antitrust talks between Google and Epic Games are reportedly at a standstill. The two sides cannot agree on what changes Google would need to make to its Play Store to resolve...

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Disney to Invest $1.5 Billion in Epic Games, Collaborate on ‘Interoperable Ecosystem’
Disney to Invest $1.5 Billion in Epic Games, Collaborate on ‘Interoperable Ecosystem’
February 07, 2024  |  Partnerships

The Walt Disney Company will invest $1.5 billion to acquire an equity stake in Epic Games as the companies begin a multiyear collaboration on games and entertainment experiences....

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Epic Games: Apple Not Complying With Outside Payment Rules
Epic Games: Apple Not Complying With Outside Payment Rules
January 31, 2024  |  Legal

Apple said earlier this month it would open its App Store to permit outside payment options. However, Epic Games — which has been battling the iPhone maker in...

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Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
Tokens.com Launches Platform for Advertising Within Virtual Gaming Worlds
December 19, 2023  |  eCommerce

Tokens.com has launched a proprietary eCommerce platform that allows product placement and advertising within virtual gaming worlds like Roblox and Fortnite.  The new Valor platform within Metaverse Group enables players within these environments...

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Epic Games Requests Supreme Court Review of Apple App Store Ruling
Epic Games Requests Supreme Court Review of Apple App Store Ruling
September 27, 2023  |  Legal

Epic Games, the creator of the popular game Fortnite, asked the U.S. Supreme Court to review a judge’s ruling from 2021 that stated Apple’s App...

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