Giadzy

D2C Brands’ Success Hinges on Consumer Trust
D2C Brands’ Success Hinges on Consumer Trust
February 05, 2024  |  Retail

When it comes to direct-to-consumer (D2C) online shopping, establishing trust with shoppers is key to brands’ success, a recent PYMNTS Intelligence study reveals. By the...

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Giada De Laurentiis’ D2C Site Sees Content-Before-Commerce Approach Drive Sales
Giada De Laurentiis’ D2C Site Sees Content-Before-Commerce Approach Drive Sales
March 30, 2023  |  eCommerce

To win in contextual commerce, Giada De Laurentiis’ direct-to-consumer shop has learned, content is king. In an interview with PYMNTS, Lindsey Galey, chief marketing officer...

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