Half Magic

Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
Half Magic Leverages ‘Euphoria’ Buzz to Keep Consumers Engaged Amid Inflation
July 18, 2023  |  Retail

With consumers pulling back on unnecessary purchases amid macroeconomic challenges, direct-to-consumer (D2C) beauty brand Half Magic is seizing on its founder’s wide social following to...

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