Hershey

Hershey Gets Granular About Data Analytics as eGrocery Advertising Becomes Smarter
Hershey Gets Granular About Data Analytics as eGrocery Advertising Becomes Smarter
February 03, 2022  |  Earnings

When it comes to getting its product into consumers’ hands, Hershey is thinking beyond the traditional planogram. The Pennsylvania-based packaged confectionery and snacks giant told...

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Hershey On A Roll As Quarterly Sales Hit $2.3 Billion
Hershey On A Roll As Quarterly Sales Hit $2.3 Billion
April 29, 2021  |  Earnings

Hershey’s first-quarter results were, once again, sweet music to shareholders’ ears. Consumers’ chocolate cravings during COVID-19 times have meant increased sales for the candy company...

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Hershey Joins Camp By Walmart As Branded Integration
Hershey Joins Camp By Walmart As Branded Integration
October 13, 2020  |  Retail

Hershey has become a part of Camp by Walmart as the inaugural brand integration in the digital camp. Camp by Walmart, which is fueled by...

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Loss Of Advertisers Knocks Facebook’s Market Value Down $56B
Loss Of Advertisers Knocks Facebook’s Market Value Down $56B
June 29, 2020  |  Facebook

With advertising boycotts aplenty, Facebook CEO Mark Zuckerberg is now out $7 billion, Bloomberg reports. The social media giant has faced backlash and losses in...

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How Hershey’s Reached Consumers In Grocery Stores With Mobile Ads
How Hershey’s Reached Consumers In Grocery Stores With Mobile Ads
March 30, 2018  |  Retail

Jerky isn’t just a generic product available on the shelf of the local gas station or convenience store for hungry travelers. It has evolved into...

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Retail Works To Aid Harvey Victims
Retail Works To Aid Harvey Victims
August 31, 2017  |  Retail

When the going gets tough, America’s retailers and restaurants get going. Food companies nationwide have poured out assistance to those affected by Hurricane and Tropical...

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Confectionery Companies: The Other Unintended Casualty Of Self-Checkout
Confectionery Companies: The Other Unintended Casualty Of Self-Checkout
August 09, 2017  |  ResTech

Things aren’t so bubbly for chewing gum companies and confectioners. The impulse buy is dead, and self-checkout lanes may be to blame. Customers who scan...

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The Lighter Side Of Commerce Crime
The Lighter Side Of Commerce Crime
July 29, 2017  |  Safety and Security

boulCrime doesn’t pay.  It’s a lesson that kids learn from their parents at an early age. And it’s a concept that an entire comic book...

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