Ipsy

Reinventions Of The Subscription Business Model
Reinventions Of The Subscription Business Model
August 29, 2018  |  Retail

Subscription services like Ipsy have long offered customers the chance to test samples when discovering new beauty products. These services are now building upon their existing...

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Staying Original In A World Full Of Imitators
Staying Original In A World Full Of Imitators
February 12, 2018  |  Retail

When Harvard Business School grads Katia Beauchamp and Hayley Barna first came up with the Birchbox concept, it was so … well, out of the box...

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Creating A Community To Create Really Personalized Commerce
Creating A Community To Create Really Personalized Commerce
December 07, 2017  |  Retail

There is no shortage of services selling monthly beauty-in-a-box options for consumers. But, in a world with lots of options to have cosmetics, skin care...

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