It’s Just Wings

Chili’s Adds Virtual Brand to Core Menu to Combat Traffic Decline
Chili’s Adds Virtual Brand to Core Menu to Combat Traffic Decline
August 16, 2023  |  Restaurant innovation

With Chili’s seeing its customers pull back amid continued restaurant inflation, the chain is taking its virtual brand into the physical world to draw customers into stores....

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Brinker Sets Long-Term Focus For Virtual Brand, Reconsiders Marketing Amid Pandemic
Brinker Sets Long-Term Focus For Virtual Brand, Reconsiders Marketing Amid Pandemic
October 28, 2020  |  Earnings

Brinker International reported Wednesday (Oct. 28) as part of its first quarter 2021 earnings that Chili’s comp sales dropped 7.2 percent, while Maggiano’s comp sales...

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