Jack Daniel’s

Brown-Forman: Shoppers’ Rising Expectation of Convenience Demands Contextual Commerce

Brown-Forman: Shoppers’ Rising Expectation of Convenience Demands Contextual Commerce
Brown-Forman: Shoppers’ Rising Expectation of Convenience Demands Contextual Commerce
January 12, 2024  |  Retail

As consumers increasingly expect commerce integrated into their day-to-day lives, spirits giant Brown-Forman, parent company of Jack Daniel’s, is looking to create more immersive online...

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Jack Daniel’s Maker Changes Leadership Amid Supply Chain Pressure
Jack Daniel’s Maker Changes Leadership Amid Supply Chain Pressure
April 15, 2022  |  Retail

Supply chain pressures have led Brown-Forman Corp — maker of Jack Daniel’s whiskey and a number of other liquor brands — to restructure its technology...

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Jack Daniel’s Introduces AR Experience For Phones That Turns Bottles Into 3D Stories
Jack Daniel’s Introduces AR Experience For Phones That Turns Bottles Into 3D Stories
April 15, 2019  |  Innovation

Tennessee whiskey distillery Jack Daniel’s has released a new marketing tool that turns any bottle of its product into an interactive augmented reality (AR) experience,...

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