Remember pop-up shops? The hottest trend in retail? In fact, 2018 was officially declared the year of the pop-up when it started to seem like just...
As part of a wave of fledgling cosmetics lines capitalizing on social media and celebrity founders, Kylie Jenner’s Kylie Cosmetics is on pace for approximately $200...
Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery...