Jill Moser, SVP Offers, Loyalty at Mastercard, told Karen Webster that we’re entering a new age of hyper-personalization, where context is critical. Get the Full...
As brands push communication through their mobile apps, consumers maintain that they would rather get their personalized offers through good, old-fashioned email. Get the Full...
When choosing a credit card, consumers typically take into account a series of features, such as the interest rate, the possibility of getting reward points...
When it comes to rewards preferences, older generations tend to want to receive perks for their grocery and restaurant spending, but they don’t necessarily want...
Adapting to the evolving preferences of the increasingly influential young consumer demographic has ushered in a transformative era for financial institutions (FIs), challenging the conventional...
Branded payments provider Blackhawk Network is acquiring B2B gift card firm Tango Card. Get the Full Story Complete the form to unlock this article and...
Starbucks is seeing its artificial intelligence data efforts boost its rewards program effectiveness, incentivizing consumers to spend more and visit more often. Get the Full...
As consumers look for lower-priced grocery options amid ongoing budgetary pressures, Flashfood is seeing its eCommerce marketplace, which sells food that would otherwise go to...
With consumers seeking out targeted deals and offers, restaurants can use artificial intelligence to secure customers’ loyalty. Get the Full Story Complete the form to...