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The year is 2007. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content —...
While the holiday season is officially known as the most wonderful time of the year, for the majority of American consumers, it is also the...
Brick-and-mortar is a no-go —literally. Consumers simply don’t visit physical stores to discover new products anymore. In fact, there is about a 58 percent chance...
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required....
In 1954, mathematician L.J. Savage published research about how consumers process information when making decisions. Dubbed the sure-thing principle, Savage’s work showed that consumers consider...