Flash back in time to 2016. Urban Outfitters was beginning to look like a lot of other physical retail brands that were getting into hot...
Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery...
Birchbox has found a buyer, but it won’t be QVC. Instead, hedge fund Viking Global, one of the firm’s investors, will be acquiring a majority...
When Harvard Business School grads Katia Beauchamp and Hayley Barna first came up with the Birchbox concept, it was so … well, out of the box...
When getting ready for a night on the town — complete with perfectly done makeup — the average female shopper doesn’t usually say to themselves, “Shoot, I...
Celebrity lines are not an uncommon phenomenon, nor have they been for the last two or three decades. Clothing, home furnishings, fragrances, shoes, underwear, plain...
Perfect Corp. has teamed up with QVC on the first broadcast television AR purchase experience that will merge mobile AR technologies, broadcast and mobile to...
Most people don’t immediately associate makeup with avid lovers of the outdoors. Cosmetics, on the whole, are often viewed as products for the more indoors,...