Match Group

Match Group Forecasts Revenue Below Analyst Estimates
Match Group Forecasts Revenue Below Analyst Estimates
May 07, 2024  |  Earnings

In a challenging market environment, Match Group, the parent company of dating apps Tinder, Hinge and OkCupid, is reportedly expecting lower than estimated quarterly revenue. The Dallas-based company has been grappling with...

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Tech Giants Challenge Apple’s App Store Plans
Tech Giants Challenge Apple’s App Store Plans
March 20, 2024  |  Apple

In a joint legal filing, Meta Platforms, Microsoft, X and Match Group have called on a federal judge to reject Apple’s plan for allowing outside payment options in its App Store. The...

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Tinder Sees Subscriptions Drop as Consumers Pull Back Amid Financial Challenges  
Tinder Sees Subscriptions Drop as Consumers Pull Back Amid Financial Challenges  
January 31, 2024  |  Earnings

Tinder is seeing its subscriber counts drop, as ongoing financial challenges put pressure on consumers’ budgets for nonessential services. Online dating giant Match Group shared...

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Dating Subscriptions Begin to Threaten Users’ Loyalty as Apps Drive Monetization
Dating Subscriptions Begin to Threaten Users’ Loyalty as Apps Drive Monetization
December 07, 2023  |  Subscription Commerce

As dating apps look to monetize more and more parts of the user experience, many young consumers are reportedly growing frustrated.   According to Bloomberg, many young...

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Exclusive-Access Subscribers Get Accustomed to the VIP Treatment
Exclusive-Access Subscribers Get Accustomed to the VIP Treatment
November 03, 2023  |  Subscription Commerce

Once consumers start getting the VIP treatment with their retail subscriptions, PYMNTS Intelligence shows, many seek out more and more of this exclusive access. By...

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Tinder Taps Short-Term Subscriptions to Tackle Gen Z’s Commitment Phobia 
Tinder Taps Short-Term Subscriptions to Tackle Gen Z’s Commitment Phobia 
November 01, 2023  |  Earnings

Tinder is tapping weekly subscriptions to capture the spending of younger consumers, who tend to be hesitant to lock themselves into longer-term plans. The app’s...

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Gen Z Subscribers Steer Clear of Commitment
Gen Z Subscribers Steer Clear of Commitment
October 23, 2023  |  Subscriptions

As subscription services target younger consumers, Generation Z is proving to prefer shorter stints over long-term commitments. According to findings from PYMNTS Intelligence’s study “The...

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Tinder Puts a Price on Love With $499 Membership
Tinder Puts a Price on Love With $499 Membership
September 26, 2023  |  Subscription Commerce

As dating apps look to drive more revenue from their most active users, adding premium subscription tiers, Tinder is reportedly launching a VIP membership for...

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Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
Dating Apps Test Higher-Priced Tiers to Find Love Amid Decline in Paying Users
August 29, 2023  |  Subscription Commerce

In a bid to increase revenue and cater to more intentional daters, dating apps such as Tinder, Bumble, and Grindr are testing the waters with higher-priced subscription tiers, with...

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