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Mattel Continues Expansion Into China Through Partnership With Parenting Site

Mattel Continues Expansion Into China Through Partnership With Parenting Site
Mattel Continues Expansion Into China Through Partnership With Parenting Site
February 20, 2017  |  Partnerships / Acquisitions

Mattel Inc. is expanding its push into China by partnering with parenting website Babytree to create an online learning platform for early childhood development. Founded...

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Mattel Readies Hello Barbie Hologram For Late Summer Launch
Mattel Readies Hello Barbie Hologram For Late Summer Launch
February 20, 2017  |  Retail

Since she was first introduced in 1959, Barbie has had many incarnations, including stints as an astronaut, a rapper and the president of the United...

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Mattel Teams Up With Alibaba To Develop Toys
Mattel Teams Up With Alibaba To Develop Toys
February 15, 2017  |  Retail

The more connected consumers become through their devices, the more connected the world is on a global scale. In response to this global interaction, many...

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