Amazon, in an attempt to capture a piece of the $129 billion digital advertising space, will sell video ad spots on its mobile app, according...
Facebook posted single-digit user gains in the fourth quarter of 2018, gains that arguably push back against ideas that the social media platform would lose...
Billboards are not going gently into that good night. In fact, the old-fashioned form of outdoor advertising is winning over digital marketing heavyweights and finding...
It’s simplistic, misleading and oh-so-very-macho to depict Google and Facebook as two titans that stepped into the ring this week, with one of those companies...
Nearly everyone carries a mobile phone, the absence of which can produce a sharp sensation of dread and perhaps even spark panic. A growing number...
Can Apple do mobile ads? The world might soon find out, according to a report Friday (June 1) in The Wall Street Journal (WSJ). The paper,...
Verizon Communications’ Oath Inc. subsidiary has signed a deal to place four of its most popular apps on millions of Samsung devices across the United...
It was a week that showed mobility in mobile-ad companies, at least as stock prices were concerned. Consumers seem ready to spread some holiday cheer...
Facebook managed to widely beat Wall Street expectations with its latest earnings report, causing a 4 percent pick-up in after hours trading. Advertising revenue pushed...