According to PYMNTS Intelligence, about half of chief marketing officers (CMOs) already use generative artificial intelligence (GenAI) for routine tasks. Still, only a relatively small percentage are deploying the technology to conquer more challenging assignments. Get the Full Story Complete the form to unlock this...
The rise of consumer-permissioned data in the U.S. promises to expand the credit landscape. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...
This year more than 5 trillion digital ads will be shown globally. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims to utilize the company’s vast user data to help advertisers reach targeted audiences. The payments...
PayPal is developing an advertising sales business built on its user data. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By...
Recent announcements from some marquee names in financial services, and commercial partnerships, underscore the use of data, down to the consumer level, in crafting ever-more-relevant card-linked offers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all...
You’ve probably heard it before, but data is undoubtedly the oil of the 21st century. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...
Banyan has announced a new partnership with WEX. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you...
California’s landmark privacy legislation, the California Consumer Privacy Act (CCPA), which grants consumers the legal authority to instruct businesses not to sell their data, has entered a new phase of enforcement. Get the Full Story Complete the form to unlock this article and enjoy unlimited...
