New Balance

Brands Set Sights on D2C Resale Opportunity Amid Growing Demand
Brands Set Sights on D2C Resale Opportunity Amid Growing Demand
April 01, 2024  |  Retail

As ongoing economic pressures have consumers continuing to shop secondhand to save on retail spending, brands are looking to capture this growing opportunity through direct...

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Epson Takes a Tip From Apparel Retail With New Secondhand Play
Epson Takes a Tip From Apparel Retail With New Secondhand Play
February 14, 2024  |  Retail

With clothing and footwear brands increasingly turning to resale programs to reach cost-conscious consumers and drive loyalty, Epson is noting the opportunity to apply a...

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Retailers Embrace Immersive Storytelling to Woo Fickle Consumers
Retailers Embrace Immersive Storytelling to Woo Fickle Consumers
July 25, 2023  |  Retail

U.K. retail sales rose 0.7% in June, building on the modest 0.1% rise in May. But in the U.S., there is concern about tepid consumer...

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Could Drink Brands Be Generating The Latest Fashion Trends?
Could Drink Brands Be Generating The Latest Fashion Trends?
August 25, 2017  |  Retail

When consumers are sipping on an ice-cold beverage to fight against the brutal heat of summer, most aren’t thinking they’d love to have a custom...

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Smart Watches, Run Hubs And New Balance’s Retail Reset Button
Smart Watches, Run Hubs And New Balance’s Retail Reset Button
March 02, 2017  |  Retail

Boston-based athletic company New Balance has a simple mission: to become the world’s best running brand. Well, a simple mission to state, anyway — certainly...

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