nielsen

SimilarWeb Raises $47M; Adds New Member To Its Advisory Board
SimilarWeb Raises $47M; Adds New Member To Its Advisory Board
July 26, 2017  |  Investments

SimilarWeb, the digital marketing business intelligence company, announced news on Tuesday (July 25) that it has raised $47M in growth equity VC (venture capital) funding,...

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Multicultural Millennials Drive Growth In Certain Product Categories
Multicultural Millennials Drive Growth In Certain Product Categories
March 03, 2017  |  Payment Methods

At last count millennials stood at 75 million in the U.S., with 42 percent of them African-American, Asian-American and of Hispanic Heritage, which is driving...

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Gen Xers Heaviest Social Media Users
Gen Xers Heaviest Social Media Users
January 30, 2017  |  Consumer Insights

The numbers have it. Move over, millennials, because Gen Xers are the real social media addicts in town. Get the Full Story Complete the form...

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Nielsen Teams With RevTrax To Offer Personalized Coupons
Nielsen Teams With RevTrax To Offer Personalized Coupons
October 19, 2016  |  Partnerships / Acquisitions

Nielsen is partnering with RevTrax, the digital coupon company, to enhance Nielsen Marketing Cloud, which can now aid clients in creating offers that can generate...

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Whole Foods Taps Nielsen To Get To Know Their Whole Customer
Whole Foods Taps Nielsen To Get To Know Their Whole Customer
June 29, 2016  |  Retail

Whole Foods market wants to get to know it customers a little bit better and thus are doing the only rational thing: joining forces with...

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