Obsess

Beauty Brand Laneige Ditches Sensory Experience for Virtual Shopping 
Beauty Brand Laneige Ditches Sensory Experience for Virtual Shopping 
May 31, 2023  |  Retail

For an industry that thrives on sensory experiences and relies heavily on personal touch and physical treatments, the beauty industry is boldly venturing into a...

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Elizabeth Arden Launches Shoppable Virtual Store to Reach New Generation
Elizabeth Arden Launches Shoppable Virtual Store to Reach New Generation
May 16, 2023  |  Retail

Elizbeth Arden has launched a virtual store that enables browsing, gameplaying and shopping. The Revlon-owned beauty brand created the metaverse shopping experience in partnership with experiential eCommerce platform Obsess and launched it Tuesday...

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eCommerce Needs To Evolve Beyond Decades-Old Transaction-Based Mindset
eCommerce Needs To Evolve Beyond Decades-Old Transaction-Based Mindset
August 05, 2021  |  Retail

Shopping at most merchants online has a familiar feel: A webpage with a photo grid of 25 or so items, each with a description or...

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