Oreo

Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
Oreo Courts a Higher-End Customer as Snacks Put on the Ritz
March 02, 2024  |  Retail

Oreo is getting fancy as snack foods sprinkle in a little bit of affordable luxury to appeal to today’s belt-tightening shoppers. On Monday (March 4),...

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Mondelēz Says Premium Brands Like Oreo, Ritz, Cadbury Will Avoid Consumer Trade-Down
Mondelēz Says Premium Brands Like Oreo, Ritz, Cadbury Will Avoid Consumer Trade-Down
November 01, 2022  |  Consumer Insights

Snack and candy giant Mondelēz International says its portfolio of premium food and beverage (F&B) brands will be protected from the worst of the trade-down...

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Oreo-Ritz Collab One of Many F&B Strategies to Keep Buyers Brand Loyal
Oreo-Ritz Collab One of Many F&B Strategies to Keep Buyers Brand Loyal
May 25, 2022  |  Merchant Innovation

As food prices skyrocket, name brands are challenged to find ways to reinforce their relationships with consumers or risk losing them to more affordable competitors....

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Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
Wendy’s, Uber Eats Harness Power Of Pop Culture Promotion
December 08, 2020  |  Retail

The PlayStation 5 and Microsoft Xbox Series X are the two big next-generation gaming consoles coming out this Christmas that parents and gamers worldwide are struggling...

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Mondelez Sees Spike In Biscuit Demand Due To COVID-19
Mondelez Sees Spike In Biscuit Demand Due To COVID-19
April 28, 2020  |  Earnings

As consumers turned to biscuits and chocolate for comfort amid the coronavirus pandemic, Mondelez International Inc. held or gained market share in roughly 80 percent...

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The Supreme Oreo And Other Astonishing Food Commerce
The Supreme Oreo And Other Astonishing Food Commerce
February 22, 2020  |  Retail

For those seeking streetwear-themed food, there is a cornucopia of options. Ground zero seems to have been Taco Bell and Forever 21’s 2017 team-up to combine fast...

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Mondelēz Touts Consumer-Centric Q1 Gains
Mondelēz Touts Consumer-Centric Q1 Gains
April 30, 2019  |  Earnings

Six months after the rollout of its new strategy, Mondelēz International, Inc. reported better-than-expected earnings for the first quarter but fell just short of top-line...

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Mondelēz Puts New Growth Strategy Into Motion
Mondelēz Puts New Growth Strategy Into Motion
January 31, 2019  |  Retail

As it sets a new strategy into motion to drive growth amid its presence in markets around the world, Mondelēz International, Inc. reported fourth-quarter results...

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