personalization

McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization

McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
McDonald’s Targets 250 Million Rewards Users by 2027 as QSRs Boost Personalization
December 07, 2023  |  Loyalty & Rewards

With quick-service restaurants (QSRs) increasingly pushing their digital loyalty programs to gain valuable customer data, McDonald’s is aiming to add 100 million new members in...

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Birdseye Raises $3 Million to Back AI-Powered eCommerce Efforts
Birdseye Raises $3 Million to Back AI-Powered eCommerce Efforts
November 22, 2023  |  Investments

eCommerce-focused AI firm Birdseye has raised $3 million to help retailers launch “hyper-personalized” campaigns. Get the Full Story Complete the form to unlock this article and enjoy...

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Sirius Taps Data-Backed Personalization to Drive Subscription Engagement
Sirius Taps Data-Backed Personalization to Drive Subscription Engagement
October 31, 2023  |  Subscriptions

As SiriusXM looks to drive usage amid stalled subscriber growth, in the face of ongoing competition from streaming subscriptions, the broadcasting company is turning to...

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Payments Innovation Starts With Infrastructure and Ends With Personalized Experiences
Payments Innovation Starts With Infrastructure and Ends With Personalized Experiences
October 26, 2023  |  Payments Innovation

No one (other than PYMNTS readers) wakes up thinking about payments or money movement. Get the Full Story Complete the form to unlock this article...

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Wine Subscribers Seek Out the Personal Touch
Wine Subscribers Seek Out the Personal Touch
October 13, 2023  |  Subscriptions

As wine subscriptions and other alcoholic beverage services look to secure consumers’ loyalty, products personalization is key, PYMNTS Intelligence reveals. Get the Full Story Complete...

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Pair Announces $75 Million Series C as Shoppers Seek D2C Customization
Pair Announces $75 Million Series C as Shoppers Seek D2C Customization
October 12, 2023  |  Investments

Overall, the tide may be turning away from direct to consumer (D2C) toward brick-and-mortar, but shoppers continue to demand digital convenience when it comes to...

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Walmart Execs Unpack What Its Gen AI Launch Means for Shoppers and Brands
Walmart Execs Unpack What Its Gen AI Launch Means for Shoppers and Brands
October 11, 2023  |  artificial intelligence

Whether you’re the natural party planner or the one reluctantly tasked with organizing, there’s an undeniable truth: Effective event planning hinges on meticulous attention to...

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Stylitics Introduces AI-Powered Virtual Closet
Stylitics Introduces AI-Powered Virtual Closet
October 10, 2023  |  artificial intelligence

Digital merchandising firm Stylitics says the inspiration for its latest products comes from Hollywood. Get the Full Story Complete the form to unlock this article and enjoy...

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As Consumers Trade Down, Brands Text Early to Boost Holiday Sales
As Consumers Trade Down, Brands Text Early to Boost Holiday Sales
October 03, 2023  |  Retail

It’s hard to ignore the omnipresence of our mobile phones. We turn to them countless times throughout the day, making them an indispensable part of...

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