Procter & Gamble

ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant

ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant
ChatGPT Flexes Muscles in Unexpected Arena as Estée Lauder Beauty Consultant
November 25, 2024  |  Artificial Intelligence

Beauty companies increasingly use artificial intelligence to transform how they develop and market products, with personalization and convenience at the forefront. Get the Full Story...

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The CPG Playbook: Pivoting for Shifting Consumer Demands
The CPG Playbook: Pivoting for Shifting Consumer Demands
October 30, 2024  |  Earnings

With the fourth quarter now underway, major players in the consumer packaged goods (CPG) industry are facing a landscape marked by challenges and opportunities. Get...

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Procter & Gamble CFO Sees ‘Right Price Levels’ in US Market Amid Global Challenges
Procter & Gamble CFO Sees ‘Right Price Levels’ in US Market Amid Global Challenges
October 18, 2024  |  Earnings

Recent challenges in key markets, particularly China and the Middle East, have significantly impacted sales for major corporations like Procter & Gamble, which reported a 1%...

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Budget-Strapped Shoppers Splurge on Small-Ticket Items, Scrimp on Major Purchases
Budget-Strapped Shoppers Splurge on Small-Ticket Items, Scrimp on Major Purchases
August 05, 2024  |  Retail

This week in paycheck-to-paycheck shopping news, retail brands are sharing that consumers are becoming less cautious in their spending on small purchases such as groceries,...

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Procter & Gamble Records 4% Organic Sales Growth
Procter & Gamble Records 4% Organic Sales Growth
July 30, 2024  |  Earnings

Procter & Gamble announced a 4% organic sales growth for fiscal year 2024, continuing a streak of six consecutive years with at least a 4%...

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P&G: Shoppers Are Done Trading Down to Private-Label
P&G: Shoppers Are Done Trading Down to Private-Label
April 19, 2024  |  Earnings

Many consumers may have traded down to private-label brands in earlier stages of the current period of high inflation, but now, according to Procter &...

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Shoppers Strain Under Burden of Ongoing CPG Price Hikes
Shoppers Strain Under Burden of Ongoing CPG Price Hikes
April 16, 2024  |  Retail

As leading consumer-packaged goods (CPG) brands continue to raise their prices slowly but persistently, shoppers who are on the fence are looking for more affordable...

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CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences
February 06, 2024  |  Artificial Intelligence

Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI...

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