Publicis

Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement

Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
Carrefour Banks on Retail Media, BNPL to Fuel 2023 Omnichannel Customer Engagement
November 08, 2022  |  Retail

As part of its business strategy for the 2023-26 period, French retail giant Carrefour has unveiled plans to launch a global retail media platform, a...

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French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero
French Advertising Company Publicis Buys eCommerce Analytics Firm Profitero
May 03, 2022  |  Acquisitions

Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics, a report Tuesday (May 3) from The Wall...

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