relational commerce

Relationship Commerce Moves Customers From ‘One and Done’ to ‘One to One’

Relationship Commerce Moves Customers From ‘One and Done’ to ‘One to One’
Relationship Commerce Moves Customers From ‘One and Done’ to ‘One to One’
January 28, 2022  |  Subscriptions

In their 1997 marketing “Enterprise One to One,” Don Peppers and Martha Rogers zeroed in on the deeper connections possible for companies fostering close customer...

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