relational commerce

Relationship Commerce Moves Customers From ‘One and Done’ to ‘One to One’
Relationship Commerce Moves Customers From ‘One and Done’ to ‘One to One’
January 28, 2022  |  Subscriptions

In their 1997 marketing “Enterprise One to One,” Don Peppers and Martha Rogers zeroed in on the deeper connections possible for companies fostering close customer...

READ MORE >