Back in October of last year, collaborative research by PYMNTS Intelligence and sticky.io found that a few relatively small subsets of consumers were driving the...
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising...
PayPal is developing an advertising sales business built on its user data. The payments giant would create this ad network using data from user purchases...
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive...
Best Buy has launched a retail media partnership with consumer technology publication CNET. The collaboration is designed to help brands reach larger audiences of “high intent” shoppers at...
As retailers look to understand their consumers, both for their own sake and the sake of their advertising customers, Generation Alpha shoppers’ unique, novel behaviors...
Walmart will launch a new service that allows suppliers to combine insights from its data monetization platform with its closed-loop, omnichannel retail media solutions. This combination...
As brands see their ad spending across traditional digital media channels doesn’t go as far as it once did, eCommerce merchants are seizing on the...