Rufus

AI Fuels Record $11.8 Billion Black Friday eCommerce Boom
AI Fuels Record $11.8 Billion Black Friday eCommerce Boom
November 30, 2025  |  artificial intelligence

Artificial intelligence-powered shopping tools have helped drive record levels of Black Friday spending this year. Get the Full Story Complete the form to unlock this...

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Amazon Launches Lens Live, Expands AI-Powered Shopping Features
Amazon Launches Lens Live, Expands AI-Powered Shopping Features
September 09, 2025  |  Amazon

Amazon has announced the debut of Lens Live, a new visual search feature intended to make product discovery faster and more interactive in its shopping...

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Amazon Pledges $26B Quarterly for GenAI and Retail Overhaul
Amazon Pledges $26B Quarterly for GenAI and Retail Overhaul
February 06, 2025  |  Amazon

Amazon continues its push into artificial intelligence (AI) and robotics, signaling a shift in its retail and technology business strategies. Get the Full Story Complete...

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Retailers Bet on AI to Drive Post-Holiday Sales
Retailers Bet on AI to Drive Post-Holiday Sales
December 27, 2024  |  artificial intelligence

Inside Amazon’s digital marketplace this holiday season, a new artificial intelligence (AI) assistant named Rufus has been steering shoppers through millions of product choices. The...

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Amazon Earnings Provide Sneak Peak Into Short-Term Future Strategy
Amazon Earnings Provide Sneak Peak Into Short-Term Future Strategy
October 31, 2024  |  Amazon

By now you probably know that Amazon exceeded revenue expectations for Q3 Thursday (Oct. 31) driven by the strength of its AWS cloud computing division...

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Amazon Adds GenAI Shopping Guides to Personalize eCommerce Experience 
Amazon Adds GenAI Shopping Guides to Personalize eCommerce Experience 
October 10, 2024  |  Amazon

Amazon has implemented new generative artificial intelligence (GenAI) technology in an attempt to improve product research and personalize shopping recommendations on its eCommerce platform, joining...

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Amazon Sellers Go All In on Logistics and GenAI
Amazon Sellers Go All In on Logistics and GenAI
September 20, 2024  |  Amazon

If you were looking for a pulse check on the state of small and mid-sized businesses (SMBs) post-interest rate cuts, you could do worse than...

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Rufus, Amazon’s AI Shopping Companion, Rolls Out Nationwide
Rufus, Amazon’s AI Shopping Companion, Rolls Out Nationwide
July 12, 2024  |  Artificial Intelligence

Amazon’s generative artificial intelligence-powered conversational shopping assistant, Rufus, is now available to all U.S. customers in the Amazon Shopping app. Get the Full Story Complete...

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Amazon Beta Launches Generative AI Shopping Assistant Rufus
Amazon Beta Launches Generative AI Shopping Assistant Rufus
February 01, 2024  |  Amazon Innovations

Amazon has beta launched a new generative artificial intelligence (AI)-powered shopping assistant.  Get the Full Story Complete the form to unlock this article and enjoy unlimited...

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